Coaching Toolbox - Similar effort produces similar results.
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People want an instant "change-now" wand so that they don't have to put in extra effort to get the results they long for. They want hacks and tricks to change their habits to something that will bring them never-ending success and wealth without the sweat of changing their behaviours, mindsets or attitudes. They want to put in the same effort and actions but get better results. This expectation defies the natural laws of the universe, but people still expect it to happen.
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