John's Blog

Putting a price or value to what you do is based on a very simple formula: (how much others need what you do multiplied by how well you do it) divide by how easy it is to replace you.  So, lets consider a street sweeper: (it a needed job-but could be replaced by machines 4/10 X he does a goodish job of sweeping 6/10) / anyone could do it!!! So 0/10 = 0!!!! The income size the sweeper would earn is very low.  You have a skill or an ability that could benefit others, and earn you an extra income. Maybe you work at this skill, but its likely that its left to gather dust with all your other hopes and ambitions.  Make this year the year that you invest in your talents and abilities in a way that will bring you a tidy return.

Authentic Culture Authentic Brand Those entrepreneurs that neglect company culture and company brand do so at their own peril. Culture and brand are two sides of the same coin. Culture is the attitudes, expectations expressed through policies and procedures that boil out into action through service. Brand is the culture of your organisation from the customers’ perspective. Brand is how your customers see and experience your company’s culture when they buy your products or use your services.