Business is a cold hard world of facts, calculations and evaluations with little tolerance for esoteric philosophies. Life Coaching and leadership, on the other hand, fundamentally believe in the unseen. Potential, beliefs and attitude are un-measurable forces that drive the existence of Life Coaching and leadership. As a Life Coach, we owe it to the business community to make the process and principles less ‘up in the air’, and a little more ‘concrete’. Dealing with Potential is just such one area that needs to be reviewed in Life Coaching. The Business World believes that Track Record is what determines someone’s worth, and not their latent Potential. This article serves not to evaluate the ‘truth’ within the statement, but rather to pose a question: If that was true, how would a Life Coach deal with this ‘reality’?